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the blog

If there is one boogey man in the real estate industry it’s the For Sale By Owners, or FSBOS. Many agents, gripe about them. They find it difficult working with them because they assume they don’t value anything a realtor can provide, so they obviously are the bad guy. When I tell people I work […]

They say imitation is the highest form of flattery. In real estate, it is usually something else entirely. Recently, a less experienced agent I had previously helped asked me for detailed insight into my business model. Not general advice. Not guidance on finding her own niche. She wanted the specifics of how I built and […]

Why One Feels Like the Wild West and the Other Follows the Rulebook If you buy or sell on the Gulf Coasts along the state line, you already know Alabama Florida real estate feel completely different. I work both sides every week and the contrast is undeniable. Clients often tell me Alabama feels like the […]

An expired is a failed listing. When a home sits on the market for months, sellers start to lose hope. By the time a listing expires, most feel frustrated and unsure of what to do next. As a 1% listing specialist, I meet a lot of owners who say the same thing. They tried everything. […]

Every home sale is unique, but certain strategies consistently create exceptional results. One recent Navarre listing I represented sold for $200,000 over the asking price — a number that surprises many sellers until they see how intentional the process was from start to finish. I represented these sellers, and one thing they did flawlessly was […]