Selling a home should feel empowering, not overwhelming. For many sellers, though, the biggest hesitation isn’t the process — it’s the cost. Traditional listing fees can take a significant chunk out of your equity, especially along the Gulf Coast where home prices have risen steadily.
That’s where the 1 percent listing model changes everything.
The truth is simple: most sellers don’t need to give up thousands more in commission to get exceptional service. With today’s technology, streamlined marketing, and targeted digital strategies, it’s absolutely possible to sell your home effectively without a bloated commission structure.
My 1 percent model covers professional photography, video, listing syndication, pricing strategy, negotiation, and everything a full-service brokerage provides. The reason I can offer this is because I’m a partner at a boutique brokerage, which means I don’t pass unnecessary overhead costs onto my sellers.
Not every home qualifies. Certain properties require specialized marketing. But if your home does qualify, the savings can be significant. On a $700,000 listing in Gulf Breeze, that’s $14,000 saved before you even close. That’s real equity you keep — and it stays in your pocket, not your agent’s.
The more the market evolves, the more sellers are demanding modern solutions. One percent is a powerful one.
If you’re curious whether your home qualifies, I’ll run the numbers for you at no cost.