How One Home Sat for a Year with No Offers and Went Under Contract in Less Than 30 Days!
When a home sits on the market for months, sellers start to lose hope. By the time a listing expires, most feel frustrated and unsure of what to do next. As a 1% listing specialist, I meet a lot of owners who say the same thing. They tried everything. They had showings, but no traction. They were told to wait for the right buyer. Yet the results never came.
Let me share a recent example. I took over a listing that had been on the market for one full year with zero offers, it was a big brokerage with a 5% listing fee. Not a single written offer in twelve months. The sellers were exhausted. They were paying carrying costs and dealing with the uncertainty of what to do next.
So what changed?
Strategy. Presentation. Marketing. Pricing alignment. And actual hands on work.
I repositioned the home to highlight its strongest features. I rewrote the description in a way that created emotion and urgency. I brought in full professional photography and video to showcase the lifestyle of the property. I launched a modern marketing campaign that placed the home in front of the right buyers instead of waiting for those buyers to stumble on it. I studied the data and watched how the market responded in real time.
Within days we saw new activity. Real showings, not just clicks. Buyers started reaching out with real interest. And less than 30 days later, the property was under contract.
This is what happens when you combine smart pricing, intentional marketing, and the ability to truly tell a property’s story.
Expired listings are not failures. They are opportunities for a reset with the right strategy. Many homes that expire are not overpriced. They are under marketed. They are not presented in a way that meets today’s buyer expectations. And they are not supported by a marketing plan that keeps the property visible across every platform where buyers are searching.
My 1% model gives sellers full service with high level marketing at a fraction of the traditional cost. Photography, video, staging guidance, social campaigns, open house strategy, optimized listing descriptions and constant data tracking are all part of it. The goal is simple. More eyes, more interest, more offers.
If your listing has expired or you are tired of watching the days on market climb, you have options. You can reset the entire strategy. You can reposition the home for a stronger launch. You can get fresh marketing that actually speaks to buyers.
And if you want results like this seller, let’s talk. I would love to look at your home and show you how we can create a plan that puts you on the path to sold in less time and for the strongest price the market will support.
Schedule a quick call with me today. Your second chance could be your success story too.
